NEWS/PRESS

PerTronix Performance Brands Poised for Continued Growth

by Kelli Murrow

Friday, December 3, 2021

“PerTronix Performance Brands is committed to driving growth and has proven success with the acquisition of two industry leading brands, Aeromotive Fuel Systems and Taylor Cable Products, in the past 13 months. Charger’s operational knowledge and investment background brings value to our organization and will support the growth of our brands and the ability to leverage future opportunities,” said, Robyn Hetland, CEO.

“We were not only impressed with the remarkable performance PerTronix Brands has been able to achieve, but also the genuine devotion the team has for the company and the products they produce. These strengths combined with Charger’s ability to provide resources and position PerTronix Brands to grow to the next level and beyond is a winning combination,” said Kimberly Pollack, Partner at Charger Investment Partners.

PerTronix Brands has a rich history of industry involvement and fosters an enthusiast culture which is tied directly to the quality and innovation their products bring to the market and their reputation for superior customer satisfaction.

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Charger Investment Partners

Based in El Segundo, California, Charger Investment Partners is a private equity firm that invests in dynamic small and mid-sized companies primarily in the industrial, services, and consumer industries that can benefit from Charger’s partnership and value enhancement expertise. The firm’s principals have decades of experience successfully building market-leading companies and utilizing an operationally focused, flexible capital approach that encompasses a variety of transaction types including ownership transitions, corporate carve-outs, and recapitalizations.